The Power of Social Media Marketing

The advent of social media platforms like Facebook, Instagram, and Twitter has revolutionised the marketing landscape. Social media marketing allows businesses to reach a broad audience with greater precision than ever before. Through targeted ads, engaging content, and real-time interaction, businesses can foster a sense of community and connection with their customers. You could even engage with a social media ad agency to help you sell products, simply click here to find out more.

Immersive Virtual Reality Experiences

Another unique marketing technique that businesses are exploring is virtual reality (VR). By creating immersive VR experiences, businesses can give customers a firsthand experience of their products or services. This not only gives customers a better understanding of the product but also creates a memorable experience that they associate with the brand. For example, a travel company might offer a VR tour of a holiday destination, giving customers a taste of the experiences they could enjoy if they booked a trip.

Interactive Content Marketing

Modern consumers expect more than one-way communication; many now expect interaction and engagement. Interactive content marketing caters to this expectation by providing customers with content that they can interact with. This could be in the form of quizzes, polls, interactive infographics, or even augmented reality experiences. This kind of content not only engages customers but also provides valuable insights into their preferences and behaviours, enabling businesses to tailor their products and services to meet customer needs.

Personalised Marketing

Personalisation has become a cornerstone of modern marketing techniques. By leveraging big data and artificial intelligence, businesses can now create highly personalised marketing campaigns. These campaigns target individuals based on their behaviours, preferences, and past interactions with the brand. The end result is a marketing message that resonates on a personal level, leading to higher engagement and conversion rates.

Leveraging Social Media Influencers

Social media influencers have become indispensable tools for innovative marketing. They have an unrivalled ability to shape perceptions and influence purchasing decisions. Collaborating with these influencers allows businesses to reach audiences that they may not otherwise have access to, via channels that these audiences trust. By choosing influencers whose audience demographics align with the company’s target market, businesses can build brand awareness, driving customer retention.

Cause Marketing

Last but not least, cause marketing is quickly gaining traction. Modern consumers are increasingly socially conscious and want to support businesses that align with their values. By partnering with charities or advocating for social causes, businesses can demonstrate their corporate social responsibility. This not only builds brand equity but also fosters a deeper connection with customers who share the same values.

While traditional advertising still has a place, these innovative marketing techniques provide new ways for businesses to reach and engage their customers. By adopting these techniques, businesses can stay ahead of the curve in the ever-evolving marketing landscape.

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Advertisers today look for ways to market into active mobile applications and gauge a hyperactive diverse user base and audience. With the developing interest and need for in-app advertising, mobile ad spending is relied upon to soar up to $395.96 billion around the world. This has enabled multiple companies to develop platforms that make in-app advertising a simple business. The in-app advertising world is managed by highly efficient mobile ad networks that make each ad serving solid and consistent.

As an advertiser, you must pick a powerful mobile ad network that offers extraordinary features and highlights to execute in-app advertising. The best mobile ad networks give more prominent advantages to advertisers who need in-app advertising while at the same time making tasks canny and simple.

In 2021, over 230 billion mobile apps were downloaded worldwide, making smartphones one of the biggest mediums to advertise. With growing need and dependency on smartphones, users today have all the accessibility to rich and dynamic ads.

In-app advertising resembles a fortune of advantages for advertisers who want to advertise across verticals. It opens incredible doors for advertisers to promote their brand, app or games into the handy medium known as the smartphone. The centre advantage of in-app advertising is without question the ease of use and unlimited profits from unlimited conversions and acquisitions. But how to create and run in-app advertising campaigns using a mobile ad network? Here is how it’s done…

How to Run In-App Advertising Campaigns Using a Mobile Ad Network?

Before we jump to how it is vital for you to understand how your campaign must be. Haven’t thought about it yet? It is not just the campaign set up using a mobile ad network that matters but also the design and the message. Hence, you must have command over what you create for promotions. This is how your campaign is meant to be:

Promotional and Persuasive

The campaign message and design need to be promotional and highly persuasive. The ad design needs to have a promotional message that markets your brand/app as one of the best. A great trick to do so is by adding your product, brand or app’s USPs into the ad. Besides, the tone of your message needs to be highly persuasive. This means it must motivate the audience to make a purchase or convert instantly after looking at the ad. But how to do that? Your words can do magic!

Targeted

The message on your ad needs to be highly targeted. This means that the words or phrases that you use must clearly make sense to the target audience and address them. Alongside this, the elements and creativity that you combine to create your ad, of it need to match the mindset of the audience that you need to target. For example, using a lot of gold in your ad design can make it appear as a luxury brand.

Creative

The ad creative that you want to use to advertise must be attractive, catchy and creative! It should present the product, brand, game or app in the most unique ways giving a complete outlook on what the user is missing out on. The colours need to be contrasting and attractive to get the user’s attention. Moreover, it is not just the design that needs to be creative, the message must also have a spark to attract.

It is always essential to pick creative ad formats to run attractive campaigns. As an example, a newly developed exciting game Shoot to Kill – FPS Commando Shooting Game recently started using a unique blended in-game ad format known as the Immersive Ad. This one of a kind game uses highly non-intrusive immersive ads where advertisers get to replicate real-life out-of-home campaigns at ease.

Ready with the design with an attractive message? Great, now let’s see what steps do you need to follow to run an in-app advertising campaign using a mobile ad network.

1.      Set your Goal

An advertiser needs to be clear about why he or she is running an advertising campaign and what outcomes does he/she need. Do you require more product sales? Registrations? More app installs? Or is it something else that you want to achieve with your campaign i.e. brand awareness?

Be clear about what you want to achieve and set your campaign goal using the top mobile ad network. You need to pick whether you want to direct more traffic, awareness and reach, promotion or customize the conversion thresholds.

2.      Segment and Target

Your ad is not meant for all! Keep that in mind as this will help you understand why you need to segment your target audience. The best mobile ad networks let you segment and target your desired audience to the maximum levels. From choosing age brackets, regions, platforms, devices and behaviours, there is much that you can select. This is essential to make sure that your ad reaches just the right set of potential audiences.

3.      Submit Ad Designs 

Now is the time to upload your creative ad designs video or static as per the aspect ratio that is asked by the mobile ad network. To design the best creative ads, you need to follow the above-mentioned guidelines. Make sure that your ads are promotional, targeted and highly creative.

4.      Set Campaign Budget

Last but not the least, pick your campaign budget and select the number of days on which you want to run your ads. Sort out per day ad spending and also manage impression capping at ease.

In-app advertising is no more a hassle with mobile ad networks making swift developments every other day. So, what are you waiting for? Begin setting up your advertising campaigns now! 

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What is SMS Marketing?

What is SMS marketing? It is a form of direct advertising using text messages to send promotional information. It works by sending bulk SMS with content about your product or service to make potential customers aware of what you have on offer. It is different from social media marketing, which relies on users to share your product or service information.

Why Should You Use it?

There are several reasons why you should consider adopting this tactic into your business plan:

Effective

One is that SMS marketing is effective. According to statistics, 98% of messages are read on mobile devices, and people usually take action within an hour after receiving a promotional message.

Affordable

SMS marketing is affordable for companies of all sizes. While some big corporations can spend millions on advertising campaigns, smaller businesses may find it hard to invest in digital marketing strategies like SEO or social media. SMS marketing is a great way to get your message out there without breaking the bank.

Versatile

SMS marketing can be used for various purposes, from attracting new customers to retaining old ones. You can also personalize your messages to make them more relevant and effective.

Straightforward

It’s easy to set up and manage. Several companies offer bulk SMS services, making it very simple for businesses to get into this tactic. It can be integrated with other digital marketing strategies. You could, for example, distribute a promotional message on social media and then follow up by sending an SMS as well to increase the chances of your customer taking action.

What is SMS Customer Service?

SMS customer service uses SMS messages to communicate with customers who have already purchased from your company. This tactic can be very effective in certain situations. However, you must put some thought into implementing it before signing up for this kind of campaign.

It would help if you thought about what kinds of information or questions you will be answering through SMS. Customers may want to know about the status of their order, or they might have a question that needs an immediate response.

You decide how you will handle complaints through SMS. It’s important to remember that not all customers will feel comfortable communicating with you through this medium. According to the experts at Podium, “With the right practices and information, SMS marketing can be a huge asset and revenue driver.”

SMS Marketing Best Practices

The best SMS marketing practices are always evolving. However, there are a few general tips that you should keep in mind when starting:

Short Messages

One is to keep your messages short and to the point. Customers will not want to read a lengthy statement on their phones. Make sure that your offer is relevant to the customer and take action immediately.

Personalization

Personalize your messages. Don’t send generic campaigns to every customer. It would help if you thought about your strategy and how you can implement it more personally so that each message is relevant to the person who receives it.

Research Beforehand

Test different offers, messages, and strategies before deciding what works best for your business. Every industry has its own best practices when it comes to SMS marketing. Therefore, it is essential to do your research before sending out messages.

In conclusion, SMS marketing can be an effective way to reach customers. It is affordable, versatile, and fast. With this guide, you should have all the information to set up your SMS campaign for your business or brand.

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